Position Summary
Kings Energy Group is looking for a Fuel Advisor to represent our Regina branch. The Fuel Advisor role is responsible for developing new bulk, cardlock, and delivered fuel business in the Regina and Lloydminster markets. Using a structured, disciplined, and information driven sales approach, the role prioritizes thorough discovery, accurate data collection, and methodical qualification before presenting solutions.
A strong Fuel Advisor follows defined sales stages, maintains consistent activity discipline, and ensures opportunities are progressed only after required information and validation steps are complete. Success in this role depends on asking detailed questions, documenting findings, and reliably following through on next steps rather than relying on risk-taking or improvisational selling.
Duties and Responsibilities
New Business Development & Market Presence
- Identify and pursue new business opportunities primarily through network development, referrals, and inbound inquiries using a defined prospecting and qualification process.
- Conduct comprehensive discovery to understand customer operations, fuel usage, storage requirements, delivery needs, and constraints before proposing solutions.
- Collect, validate, and document all required customer information accurately in CRM prior to advancing opportunities.
- Progress opportunities through clearly defined sales funnel stages, ensuring all required activities and criteria are met at each stage.
- Prepare and present fuel and tank recommendations only after discovery, internal review, and alignment are complete.
- Build and maintain a current, well organized opportunity pipeline that clearly identifies next steps and timelines.
- Convert qualified prospects into long term customers through consistent, accurate, and well timed follow up.
Account Management & Client Retention
- Support a defined portfolio of existing customers and wholesale accounts, with pricing, new products and services
- Identify appropriate upsell or cross sell opportunities based on customer data and usage trends.
- Support targeted annual volume growth from existing clients.
- Maintain a relationship with Kings Client Experience team to understand clients' operational challenges and lead strategic conversations around growth.
Product Knowledge & Solution Alignment
- Maintain working knowledge of fuel products, pricing structures, tank programs, and delivery models.
- Use structured discovery findings to align customer needs with appropriate fuel and tank solutions.
- Verify assumptions by confirming facts, constraints, and operational requirements prior to recommending options.
- Clearly and accurately articulate the company’s value proposition based on validated customer information.
Cross Functional Communication & Reporting
- Work closely with Operations, Logistics, Marketing, and Wholesale teams to ensure accurate handoff and execution of customer solutions.
- Provide complete, well documented information to internal teams to support onboarding and delivery.
- Maintain accurate and timely CRM entries, including discovery notes, opportunity stages, next steps, and follow ups.
- Participate in scheduled meetings, one on ones, and pipeline reviews with prepared and reliable data.
Market Intelligence & Territory Planning
- Monitor relevant fuel market conditions and competitor activity to support informed discussions with customers.
- Apply market information within established sales guidelines rather than experimental approaches.
- Execute sales priorities aligned with defined growth strategies and territory plans.
Who we are looking for
Required Qualifications
- 3 to 5 years of experience in a business development r B2B sales,
- Established reputation and active professional network within the Regina and area business community
- Proficiency with CRM and standard business software, including Outlook and Teams
- Must be based in Regina, Saskatchewan
- Valid driver's licence and acceptable driver's abstract, with willingness to travel regularly to customer sites
- Demonstrated comfort working within defined processes and sales stages
- Strong attention to detail, documentation, and follow through
- Ability to gather, analyze, and organize information before making recommendations
- Strong communication, organizational, and planning skills
Preferred Qualifications & Experience
- Direct experience selling fuel, lubricants, tank programs, or related industrial products
- Familiarity with the local energy market, agriculture, oilfield, transportation, and construction sectors operating in the Regina region
- Post secondary education in business, commerce, agriculture, or a related field
What We Offer
- $70,000 -$75,000 base salary
- Commission potential of $20,000 to $30,000 per year
- Performance bonus of up to $10,000 per year, based on company sales and performance metrics.
- Vehicle allowance and company fuel card for business travel
- 3 weeks paid vacation
- Fuel discount at selected stations
- Employer-matched Saving Program
- Comprehensive benefits package (health, dental, vision, life, etc)
About Us
Kings Energy Group is a growing wholesale bulk fuel distributor with branches located in Alberta, Saskatchewan and Manitoba. Kings is a leading provider of bulk fuel solutions, catering specifically to industrial clients in the segments of transportation, oil and gas, farming, and municipalities. We are committed to delivering high-quality products and exceptional service to meet the unique needs of our clients to help them drive success.
Kings Energy Group is an equal opportunity employer that bases all employment practices and decisions on merit, qualifications, and legitimate business needs, avoiding non-job-related preferential treatment.
We thank you for your interest, but only those selected for an interview will be contacted.
Application question(s):
- Are you legally entitled to work in Canada?
- Do you have experience working in the fuel distribution industry?
- How many years have you spent in a business development or outside sales role?
- This role is based in Regina, SK. Are you currently local, or prepared to relocate before your start date?
