The Vice President, Business Operations is a key member of the Brandt Sports & Entertainment (“BSE”) leadership team, responsible for driving the overall business performance, profitability, and growth of the Regina Pats and Regina Red Sox (the “Club(s)”).
Reporting directly to the Chief Executive Officer (“CEO”), this role provides executive oversight of all business operations departments, including Sponsorship, Ticket Sales, Marketing & Digital Media, Merchandise, Community Engagement, and Game Day & Fan Experience.
The Vice President, Business Operations will focus on delivering sustainable revenue growth, operational efficiency, and exceptional fan and community experiences, while fostering a culture of collaboration, accountability, and innovation across the organization.
Who We Are
Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization. We operate over 170 locations across Canada, the USA, Australia, and New Zealand.
For nine decades, the people of Brandt have stood shoulder-to-shoulder with the hardworking people that we serve. And really, there’s no place we’d rather be because just like them, it’s when we’re working hard and getting things done that we’re at our best.
Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day.
That’s Powerful Value, Delivered.
What You Will Be Responsible For
Strategic Leadership & Business Growth
- Lead the development and execution of the Clubs’ annual business plans, aligning departmental goals with organizational objectives and long-term strategy.
- In collaboration with Ownership, CEO, and Controller, develop, manage, and monitor the Clubs’ annual business operations budget to ensure profitability and fiscal responsibility.
- Set clear revenue and performance targets for each business department, including ticketing, sponsorship, and merchandise, and work closely with department heads to achieve those goals.
- Identify new revenue opportunities through innovative ticketing products, partnerships, merchandise concepts, and digital initiatives.
- Oversee the creation and execution of marketing strategies and fan engagement programs to support revenue growth and brand development for each Club.
- Champion the use of data analytics and CRM systems to drive informed decision-making, sales efficiency, and fan engagement.
Revenue Generation & Partnerships
- Collaborate with the Director of Sales to develop and grow corporate partnerships through strategic prospecting, relationship-building, and category development for the Clubs.
- Oversee sponsorship fulfillment and activation to ensure all partner deliverables are achieved with excellence.
- Build and maintain strong relationships with corporate and community partners, civic leaders, and key stakeholders.
- Develop integrated marketing and sponsorship opportunities that enhance brand value and drive measurable ROI for the Clubs and partners.
Operational Oversight & Departmental Leadership
- Provide direction and leadership to all business operations departments, fostering collaboration and alignment toward shared organizational objectives.
- Conduct regular departmental reviews to assess performance, efficiency, and progress toward KPIs.
- Guide departmental leaders in developing strategic plans, budgets, and creative initiatives to achieve goals.
- Oversee game-day operations and fan experience delivery, ensuring a world-class experience for fans, sponsors, and guests.
- Implement process improvements, technological innovations, and operational systems that enhance efficiency and execution quality.
Community Engagement & Brand Stewardship
- Lead the Clubs’ community relations strategy, ensuring meaningful engagement with local organizations, schools, and charities.
- Oversee community programs, donations, player appearances, and grassroots initiatives that strengthen the Clubs’ connection with fans and partners.
- Serve as a visible and active ambassador for the Clubs in the community, representing the organization at key events and initiatives.
- Maintain a consistent and authentic brand voice that reflects the Clubs’ values of excellence, teamwork, and community pride.
Financial & Administrative Accountability
- Oversee all financial reporting processes for both Clubs, ensuring timely and accurate delivery of weekly, monthly, and quarterly reports.
- Manage expense control and ensure adherence to approved budgets for each Club.
- Provide Ownership, CEO and Controller with regular operational updates, key metrics, and financial forecasts for business operations of each Club.
- Ensure compliance with league rules, policies, and reporting requirements.
People Leadership & Organizational Development
- Build, mentor, and lead a high-performing business operations team by fostering a culture of accountability, collaboration, and continuous improvement.
- Conduct annual performance evaluations for all departmental leaders and establish professional development goals.
- Identify emerging talent and create growth pathways to strengthen a leadership pipeline within the Clubs.
- Lead with authenticity, integrity, and passion, setting the cultural standard for professionalism within each Club.
What We Look For
- Post-secondary degree or diploma in Business, Marketing, Commerce, or related discipline; MBA considered an asset.
- Minimum 8–10 years of progressive leadership experience in sports, entertainment, or related industries.
- Demonstrated success in revenue generation, business development, and P&L management.
- Proven ability to lead multi-departmental teams and deliver results in a high-performance environment.
- Excellent negotiation, communication, and presentation skills.
- Strong financial acumen and experience with budgeting and forecasting.
- Proficiency with Microsoft Office, CRM platforms, and data analytics tools.
- Deep understanding of fan engagement, sponsorship activation, and marketing principles in a sports environment.
- Exceptional organizational, time management, and problem-solving skills.
- Ability to work flexible hours, including evenings, weekends, and all home games or events.
- Knowledge of junior hockey or live entertainment industry is a strong asset.
- High degree of professionalism, integrity, and discretion in all business dealings.
Key Performance Indicators
- Year-over-year growth in total revenue (tickets, sponsorship, merchandise).
- Sponsorship retention and acquisition rates.
- Attendance and fan satisfaction metrics.
- Operational cost control and adherence to budget.
- Community engagement impact and brand visibility.
- Employee engagement, retention, and professional development metrics.
Impact
- The Vice President, Business Operations serves as the driving force behind the Clubs’ commercial success and organizational culture. Through strategic leadership, operational excellence, and a commitment to fan and community experience, this role ensures each Club continues to thrive as a premier sports and entertainment organizations in Western Canada.
What We Offer
- Competitive compensation: we offer competitive wages that recognize your skills, experience, and contributions.
- Continuous Learning: through on-the-job training and educational opportunities.
- Opportunities for advancement within a growing company that values initiative and teamwork.
- Comprehensive benefits coverage: including health, dental, insurances, and more to support your and your family’s wellbeing.
- Retirement savings programs: Company matching pension and RRSP programs to help you invest in your future.
When you work for Brandt, we work for you. It’s as simple as that.
